Introducing the Fitrwoman App



82% of female athletes reported that they never discussed their menstrual cycle with their coach – and yet, as us women know, it causes all kinds of symptoms every month that affect training.

Through their research, FitrWoman found that the lack of discussion is often driven by the fact that there is little education for athletes and coaches about the menstrual cycle or how it relates to exercise and well-being. Female physiology is unique, and training and nutrition can be adapted to optimize performance.

Introducing FitrWoman and FitrCoach.

FitrWoman helps you track your menstrual cycle and provides personalised training and nutritional suggestions tailored to the changing hormone levels throughout your cycle. No matter what your sport and no matter what your goal, FitrWoman takes the guesswork out of training.

The Fitrwoman app is a simple yet fantastic way of tracking your own period individually, and accessing insight and information as to how each stage of your period affects you.  Even if you are not an athlete, the amount of “ah ha” moments you have in the realisation as to what those unnoticed, or strange patterns your body puts you through each month are astounding.

As part of their female athlete programme Fitrwoman developed FitrCoach – an education and monitoring platform for coaches and their support teams to understand the different stages of the menstrual cycle and help advance the way female athletes train in order to sustain peak performance at the highest level. FitrCoach is used by world-class organisations around the world including the US Women’s National Soccer Team, who delivered a history-making winning performance at the 2019 FIFA Women’s World Cup!

How can Coaches benefit from FitrCoach?

In a simple way, FitrCoach takes away the potential embarrassment of discussions between athlete and coach.

FitrCoach syncs seamlessly with our FitrWoman app so you can support your athletes during each phase of their menstrual cycle.

Athletes give their permission to share their FitrWoman profiles with their coach on FitrCoach so you can monitor their status in real-time, plan ahead and individualize their training sessions. Once connected, you can see what phase each athlete is in, note what symptoms they have logged, and learn about how and why changing hormone levels affect female physiology throughout the menstrual cycle so you can maximize every session for every athlete.

Knowledge is power. FitrCoach helps you to prepare for every session so you can reduce injury risk, accelerate recovery and optimize performance.

Visit the FitrWoman website for more information:



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