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ECB to develop 2,000-strong female coaching community in British Asian communities (UK)

Six months after unveiling its ambitious South Asian Engagement Plan, the England and Wales Cricket Board has secured £1.2m of lottery funding to develop a network of 2,000 volunteer female coaches and mentors over the next four years.

During the ECB’s research into years of poor communication with the British Asian population, some 30% of survey respondents cited a lack of female role models at grassroots level as a barrier to entry for young girls who might otherwise play cricket. This grant – awarded by Sport England and set to be matched by the ECB – will now look to tackle the shortfall.

Ostensibly the funding will be used to expand and maintain a female volunteer network in seven of its 10 targeted cities that have a high South Asian population – Birmingham, Bradford, London, Leeds, Leicester, Manchester and Nottingham – and will be rolled out as part of the ECB’s All Stars Cricket programme for five to eight year olds.


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