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FA makes Baroness Sue Campbell new head of women?s football (UK)

Sue CambellThe FA?has named Baroness Sue Campbell, the former chair of UK Sport, as its new head of women?s football.

Baroness Campbell?s appointment is made at a time when the sport is enjoying an upsurge in popularity after?England?s third-placed finish?at the 2015 Women?s World Cup. She will take on the FA?s drive to increase grassroots participation in girls? and women?s football, with the goal of generating further success among the country?s elite women?s teams.

A former England netball player and coach, Baroness Campbell assumed her position at UK Sport in 2003, a year in which she also received a CBE for her services to sport. In that role, she was responsible for the strategies that led to Team GB?s record-breaking performance at the London 2012 Olympics and Paralympics.

Kelly Simmons, the FA?s director of participation and development, said that Campbell?s arrival is a statement of intent from the organisation. ?I?m delighted that Baroness Campbell is joining us and am really looking forward to working with her laying the foundations for growth across the women?s game,? Simmons said.

?Sue is widely regarded as one of the most influential people in British sport. This appointment is a massive statement about the FA?s ambitions for the women?s game and where the game is at.?

Baroness Campbell ? who is also chair of the Youth Sport Trust, with which she has been involved since the charity?s inception ? said that her task would be to further the progress already made in increasing the strength of the women?s game.

?I am really excited about the opportunity to help shape the future vision and strategy for girls and women?s football,? she said.

?Great strides have already been made both in terms of grassroots participation and at the elite level. The growth of the FA Women?s Super League and success of the England Lionesses are testimony to that. I am really looking forward to building on the work already done.?

The improvement in the England senior team?s standing was confirmed earlier this week when it was announced that they will travel to America?to play USA, Germany and France in the high-profile SheBelieves Cup?this March.

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