Germany’s women soccer: ‘We don’t have balls, but we know how to use them’ (Germany)
Germany’s women’s national football team ? two-time World Cup winners and eight-time European champions ? are still fighting against stereotypes and clich?s in 2019.
Ahead of the World Cup in France, which kicks off on June 7, head coach Martina Voss-Tecklenberg and members of her 23-woman squad featured in a provocative ad made by the team’s main sponsor, Commerzbank.
“We’ve been proud sponsors for 10?years,”?Uwe Hellmann, head of brand management at Commerzbank, told DW on Friday. “It’s the third ad campaign we’ve done with the women’s national team, and we’ve built up a lot of trust in our relationship. So when?we went to their training camp to pitch the idea, they thought it was fantastic.”
They?agreed immediately, Hellmann said, in large part because of the kinds of issues the campaign deals with: “What moves Germany’s female footballers? And?what are the topics affecting them in the lead up to such a big tournament like the World Cup?
“Those are exactly the topics ? the reservations, the prejudices that they face ? which are in such stark contrast to the performances they produce. What they have achieved is remarkable, and it’s not common knowledge. We wanted to capture that and support them because it felt like the right time to be blunt about this.”
Eggs and ponytails
The 90-second video tackles the issues facing female footballers head-on, with frank remarks, cheeky wordplay and a thought-provoking message of female empowerment.
“Since we started out, we haven’t just fought against opponents, we’ve fought against prejudice … but you know what? We don’t have balls, but we know how to use them.”
READ FULL STORY – dw.com
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